The heart of your business success lies in its marketing. Why do businesses need marketing? You need marketing because, without it, your business may offer the best products or services out there, but none of your potential customers would even know.
Good marketing helps customers understand why your product is better than the competition, helps you reach your target audience, boost your customer base, and ultimately boost your bottom line. It is about finding your ideal customer and sharing your message on how you'll make their lives better. To do that, you need to research and identify your target market, decide how your business will stand out, and develop a plan.
In todays market, this involves social media, online marketing, online reviews, SEO, customer communications, blogs, and much more. This can be very competitive and 90% of customers look online before choosing a brand.